Sprint hits this series of commercials right on the money. The first line of, “Doc, I just got your email – I’m out for the season?” sets the stage and situation immediately. This is a classic straw man. In each line of the commercial, the character takes what the other person said and applies to his specific issue of choice – the doctor’s being his new Sprint plan, the football player being the severity of his injury. Sprint manages to get every important detail about it’s plan across in general conversation style while mimicking a scenario that anyone with the slightest interest in sports knows all too well. They fit the Heath brothers rules for making the message stick: It’s simple, concrete, and surprising. $69.99, includes unlimited everything, and the ad throws you off guard the first time you see it (like the online dating Miller Lite spoof).
See Sprint’s breakup commercial with the same style here.
