Looks like this is a finalist for Doritos brilliant “Crash the Super Bowl” campaign – definitely a clever idea.  Plenty more are on YouTube already.

This is amazing! Love the Foursquare shoutout.  Very Swimfan-ish.

As harsh as this is, it’s definitely true.  Android, Palm, RIM, now Windows OS are definitely cool and have their own strengths, but there is no other iPhone.

Honestly the first iPhone, released in 2007, was better than what most of the competition is putting up now.  I can imagine this ad will resonate in some people’s heads when their next upgrade comes around.

This girl is probably thinking something like:  If you are gonna stalk me on Twitter, at least come and bring me some actual Tomato Basil Wheat Thins instead of this stupid ass pendant, bitch!

Tomato Basil Wheat Thins pretty much sell themselves, though.

I understand that the culture of beer commercials is simple to look cool, and make people chuckle.  So I won’t be too hard on Miller Lite here.  The first time I saw each one of these, I mildly chuckled to myself thinking of someone I knew who was somewhat like one of the losers that were the subject of each commercial.  However, I’m a little bit confused because the main person in the commercial is still a loser after drinking Miller Lite.

Usually, companies try to insinuate that using their product will benefit you in some way.  So, if the person is a loser prior to using the product, they become cooler after using it.  Or, if the person is already cool (or a celebrity) then you can become cool by using the product.

These just show a bunch of losers drinking Miller Lite and then continuing on with their loser life.  I don’t want to be affiliated with those people, and so now I have no more interest in buying Miller Lite than I did before.

This commercial is unreal.  If this doesn’t pump you up I’m not sure what will.

A little confused by the inclusion of Katy Perry, to be honest.  Looks like the crowd rushing the court towards the end of this ad is at the University of Wisconsin, perhaps after the win over Ohio State this year.  They also have a series of short versions that will most likely be the ones shown on TV during regular programming, each focused on one of the main stars – D. Rose and Messi specifically.

Will this bring more revenue to Adidas?  I’m not sure – but it seems like a commercial of similar quality but less costly than Nike’s “Write the Future”, since this one uses more of what appears to be raw footage instead of following a specific script.  This is airing during March Madness as opposed to the World Cup, not sure how the ratings differ exactly.  In case you are wondering what song is in the background, it’s called “Civilization” by Justice.

Pause the video at 0:25 seconds.  That exasperated look on Bob Barker’s face really tells the whole story about how this campaign is going.  Let’s do a quick truthfulness check of this commercial:

FALSE = Random shit, like the concrete cylinder falling on a car, are regular occurrences for drivers in the market for car insurance.

FALSE =Your State Farm agent will instantly arrive upon you uttering their slogan (I tried, no one came)

TRUE = The girl in the commercial sounds like a man when she laughs

TRUE = The kid in the half-sleeve button up shirt openly SCRATCHES HIS BALLS 10 seconds into the commercial.

I don’t understand this whole line of advertising – especially because they don’t link these instant arrivals to anything.  Maybe if they were introducing some kind of time guarantee, statistic on their arrivals to the scene of an accident, or even a customer service award, they could get away with it as hyperbole of something real.

I can at least see how Progressive’s Flo character may relate to certain people, the AllState mayhem campaign is great, and the Gecko/Caveman approach seems to be working for Geico.  Statefarm seems to be struggling a bit to establish a brand mascot.  Can’t imagine what they paid to get LBJ in one of these ads – and then didn’t relate it to basketball in any way.

Maybe they are trying to change their third straight year of losses in their automobile department, but I’m pretty sure that making customers believe that their agent, stuffed animals, the girl from 4E, hot tubs, and Bob Barker travel by floo powder to help you out is not going to change that.

I think Best Buy needs to have a heart to heart with it’s advertising department.  What is your company’s mission?  Southwest Airlines is successful because whenever someone brings up an idea, they ask themselves, “Does this idea align with our mission of being THE low-cost airlines?“  From previous ads, it seems that one of Best Buy’s goals is to be the premier customer-service oriented electronics store.  Their whole Geek Squad thing is great concept for adult shoppers who know jack about electronics to say, “OK. I want to buy some electronics.  Let me go to Best Buy because they have everything and their people are knowledgeable.  I know it costs a little more, but fuck it, I need the customer service and I won’t get it from buying a product through TechBargains or SlickDeals.”

There is a chance that they actually understand the first part, of having a general mission – but what about execution?  Who is the target market?  The 7-year olds that may find this ad entertaining are not shopping various electronic stores for the best $700 laptop.  I lost interest in this ad after about 3 seconds, it was only after seeing this stupid ad multiple times in a week did I realize how fucking bad it actually is.  Is this an attempt to copy a Rocky training sequence?

The bottom line is that I have learned nothing about Best Buy in this commercial.  It simply is too fictional for anyone to directly relate the advertisement to any kind of real-life training or practice of Best Buy salespeople.  If they were set on the elves, they should have shortened the training sequence and shown the elves interacting with customers at the store, fixing the product, or responding to customers complaints on the phone.  None of those would make this commercial a good one, but at least it would be grounded in something concrete.  I can’t decide if these ads are better or worse than last year’s Best Buy ads showing the salespeople randomly caroling in the streets.  I wanted to smash my TV every time they came on.  I wouldn’t have bought the replacement at Best Buy, that’s for sure.

This ad is a bit of a stretch, Dr. Pepper.  Remember your sweet ads that featured Dr. J? And Dr. Dre? Those people actually had “doctor” nicknames.  Therefore, the commercials actually made a little bit of sense.  A doctor is recommending that you drink Dr. Pepper, cool.  Not the most innovative thing in the world, but it’s short, simple, and to the point.  I personally find Dr. Pepper delicious, so when I saw a commercial I reminded myself to pick some up the next time I went to the grocery store.

Strahan was a great defensive player, but he’s too goofy of a guy to take seriously.  The commercial starts out with Michael talking about how different his life is now that he’s not crushing quarterbacks every week.  Really? Who cares? We still see your ugly mug on the FOX pregame show, I know you’re not out there sniffing flowers and helping small business owners with their car problems.  There is absolutely no connection between you and Dr. Pepper.  At least show the tackle in slow motion or something -  this commercial sucks and I expect more from Dr. Pepper.