I understand that the culture of beer commercials is simple to look cool, and make people chuckle. So I won’t be too hard on Miller Lite here. The first time I saw each one of these, I mildly chuckled to myself thinking of someone I knew who was somewhat like one of the losers that were the subject of each commercial. However, I’m a little bit confused because the main person in the commercial is still a loser after drinking Miller Lite.
Usually, companies try to insinuate that using their product will benefit you in some way. So, if the person is a loser prior to using the product, they become cooler after using it. Or, if the person is already cool (or a celebrity) then you can become cool by using the product.
These just show a bunch of losers drinking Miller Lite and then continuing on with their loser life. I don’t want to be affiliated with those people, and so now I have no more interest in buying Miller Lite than I did before.
Tags: Alcohol, Beer, European Man Thong, Miller, Miller Lite, Skinny Jeans, Sunglasses
