Pause the video at 0:25 seconds. That exasperated look on Bob Barker’s face really tells the whole story about how this campaign is going. Let’s do a quick truthfulness check of this commercial:
FALSE = Random shit, like the concrete cylinder falling on a car, are regular occurrences for drivers in the market for car insurance.
FALSE =Your State Farm agent will instantly arrive upon you uttering their slogan (I tried, no one came)
TRUE = The girl in the commercial sounds like a man when she laughs
TRUE = The kid in the half-sleeve button up shirt openly SCRATCHES HIS BALLS 10 seconds into the commercial.
I don’t understand this whole line of advertising – especially because they don’t link these instant arrivals to anything. Maybe if they were introducing some kind of time guarantee, statistic on their arrivals to the scene of an accident, or even a customer service award, they could get away with it as hyperbole of something real.
I can at least see how Progressive’s Flo character may relate to certain people, the AllState mayhem campaign is great, and the Gecko/Caveman approach seems to be working for Geico. Statefarm seems to be struggling a bit to establish a brand mascot. Can’t imagine what they paid to get LBJ in one of these ads – and then didn’t relate it to basketball in any way.
Maybe they are trying to change their third straight year of losses in their automobile department, but I’m pretty sure that making customers believe that their agent, stuffed animals, the girl from 4E, hot tubs, and Bob Barker travel by floo powder to help you out is not going to change that.
Tags: auto, bob barker, Insurance, lebron, state farm, statefarm
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