This commercial is unreal. If this doesn’t pump you up I’m not sure what will.
A little confused by the inclusion of Katy Perry, to be honest. Looks like the crowd rushing the court towards the end of this ad is at the University of Wisconsin, perhaps after the win over Ohio State this year. They also have a series of short versions that will most likely be the ones shown on TV during regular programming, each focused on one of the main stars – D. Rose and Messi specifically.
Will this bring more revenue to Adidas? I’m not sure – but it seems like a commercial of similar quality but less costly than Nike’s “Write the Future”, since this one uses more of what appears to be raw footage instead of following a specific script. This is airing during March Madness as opposed to the World Cup, not sure how the ratings differ exactly. In case you are wondering what song is in the background, it’s called “Civilization” by Justice.
Tags: Adidas, Apparel, Basketball, Derek Rose, Messi, Soccer, Sports
