If you don’t have an iPhone, you don’t have an iPhone

As harsh as this is, it’s definitely true.  Android, Palm, RIM, now Windows OS are definitely cool and have their own strengths, but there is no other iPhone.

Honestly the first iPhone, released in 2007, was better than what most of the competition is putting up now.  I can imagine this ad will resonate in some people’s heads when their next upgrade comes around.

Wheat Thins – “Oh I have missed you” Commercial

This girl is probably thinking something like:  If you are gonna stalk me on Twitter, at least come and bring me some actual Tomato Basil Wheat Thins instead of this stupid ass pendant, bitch!

Tomato Basil Wheat Thins pretty much sell themselves, though.

Miller Lite – Skinny Jeans, Sunglasses, and the European Man Thong

I understand that the culture of beer commercials is simple to look cool, and make people chuckle.  So I won’t be too hard on Miller Lite here.  The first time I saw each one of these, I mildly chuckled to myself thinking of someone I knew who was somewhat like one of the losers that were the subject of each commercial.  However, I’m a little bit confused because the main person in the commercial is still a loser after drinking Miller Lite.

Usually, companies try to insinuate that using their product will benefit you in some way.  So, if the person is a loser prior to using the product, they become cooler after using it.  Or, if the person is already cool (or a celebrity) then you can become cool by using the product.

These just show a bunch of losers drinking Miller Lite and then continuing on with their loser life.  I don’t want to be affiliated with those people, and so now I have no more interest in buying Miller Lite than I did before.

Full Version – Adidas “All In” Campaign

This commercial is unreal.  If this doesn’t pump you up I’m not sure what will.

A little confused by the inclusion of Katy Perry, to be honest.  Looks like the crowd rushing the court towards the end of this ad is at the University of Wisconsin, perhaps after the win over Ohio State this year.  They also have a series of short versions that will most likely be the ones shown on TV during regular programming, each focused on one of the main stars – D. Rose and Messi specifically.

Will this bring more revenue to Adidas?  I’m not sure – but it seems like a commercial of similar quality but less costly than Nike’s “Write the Future”, since this one uses more of what appears to be raw footage instead of following a specific script.  This is airing during March Madness as opposed to the World Cup, not sure how the ratings differ exactly.  In case you are wondering what song is in the background, it’s called “Civilization” by Justice.

Like a Good Neighbor, State Farm is… Where?

Pause the video at 0:25 seconds.  That exasperated look on Bob Barker’s face really tells the whole story about how this campaign is going.  Let’s do a quick truthfulness check of this commercial:

FALSE = Random shit, like the concrete cylinder falling on a car, are regular occurrences for drivers in the market for car insurance.

FALSE =Your State Farm agent will instantly arrive upon you uttering their slogan (I tried, no one came)

TRUE = The girl in the commercial sounds like a man when she laughs

TRUE = The kid in the half-sleeve button up shirt openly SCRATCHES HIS BALLS 10 seconds into the commercial.

I don’t understand this whole line of advertising – especially because they don’t link these instant arrivals to anything.  Maybe if they were introducing some kind of time guarantee, statistic on their arrivals to the scene of an accident, or even a customer service award, they could get away with it as hyperbole of something real.

I can at least see how Progressive’s Flo character may relate to certain people, the AllState mayhem campaign is great, and the Gecko/Caveman approach seems to be working for Geico.  Statefarm seems to be struggling a bit to establish a brand mascot.  Can’t imagine what they paid to get LBJ in one of these ads – and then didn’t relate it to basketball in any way.

Maybe they are trying to change their third straight year of losses in their automobile department, but I’m pretty sure that making customers believe that their agent, stuffed animals, the girl from 4E, hot tubs, and Bob Barker travel by floo powder to help you out is not going to change that.

New Adidas “All-In” Ad Campaign

Adidas appears to have a new ad campaign, entitled “all-in”.  Premiers this week, but a 15 second preview from youtube can be seen below.  Looking forward to see how this one turns out.